• General

    Value proposition

    Actually, I had intended to kick off the year 2021 on this blog by looking at some of the positive things ahead. In light of recent events, though, I‘ve been thinking even more intensely about something else these past days than I had done before. Presenting values has always been an important part in marketing and communications. During the last months or maybe even years) it has become all the rage, though. Mind you, nowadays it’s not about the value the product, comapany or – shortly – brand proposes to its potential customers. Instead, it’s about human values, about ethics and morality. Brands are supposed to comment on where they…

  • General

    EOY 2020

    2020 has been a hellhole for many. And though I can‘t say that I haven‘t been affected by the whole Corona situation and by a bunch of personal stuff going on this year, I‘ve been lucky compared to so many others who have lost loved ones to the virus, who have lost their jobs, who are suffering from loneliness or who are afraid of what the future holds for them regarding their health, the economy, personal relationships etc. I feel with everyone who is feeling insecure in this fragile time. Still, in a most selfish way, I am also thankful and happy about many things that 2020 brought — even…

  • General

    Legend

    I recently listened to a podcast about Alexander von Humboldt‘s first expedition to South America. While his life, his travels and findings are absolutely interesting in themselves, I was specifically intrigued by a side remark in said podcast: Humboldt had been possessed by the ideas of long sea voyages and innovative field research since his childhood and, thus, this expedition was his dream come true. Whoa, so even in his childhood, von Humboldt acted completely in line with his future endeavours – he has always been an explorer! I’m often in awe with and admire people whose biographies straight up reflect their passions, people whose career path seem to have…

  • General

    Voice

    My job is communications, but I haven’t communicated of and for myself in quite a while (apart from the random Insta post every now and then). How come? If you have nothing to say, say nothing.      Mark Twain This is a firm belief of mine and I’ve probably spent most of my life trying to act accordingly. Combine that with an overconsciousness about appearances and not wanting to make oneself vulnerable and – voila – communication breakdown. So, the big question is: Do I have anything to say? Sure, everybody has, right? But so many others have already expressed their opinion, already shared their insights, already summed up their expriences…